The Fabric of Ford:

“Through Scratches, Snags, and Splashes, Ford’s Materials Are Ready for the Long Haul”

  • “Ford engineers scratch, snag and stretch all the different materials that go inside a vehicle to help ensure their durability and suitability to long-term customer use
  • Fabrics that are used inside Ford vehicles are stained with everyday substances like hot coffee, soda and dirt to evaluate how well they can be cleaned afterward, testing their overall stain resistance
  • A team of examiners smell various samples of materials used inside Ford vehicles and rank them to help the engineers achieve interiors with a perceptible but not disturbing odor

Throughout a vehicle’s lifetime, it’s inevitable that the materials inside a car show signs of wear and tear. Imagine the frequent sitting on car seats, leaning on arm rests, gripping the steering wheel and fiddling with the instruments. So what does Ford do to help make sure all vehicles are up to this challenge?

To help guarantee the durability of these fabrics, leathers and plastics, Ford engineers subject every material used inside Ford vehicles to a series of meticulous and unrelenting tests where they are stretched, scratched, snagged, sniffed and even splashed with the likes of grease, dirt and hot coffee, to see how they will stand up against the test of time.

These tests are done to help ensure it takes a lot more than a spilled cup of coffee, the graze of a sharp edge or any accidental scrapes and scuffs to break down these materials. Some of the unusual ordeals Ford materials need to go through include:

  • The Five-Finger Scratch Test, which is used to scratch samples of different plastics to see how much abuse they can take
  • The Soil and Cleanability Test, which splashes different substances on seat fabrics to evaluate how well they can be cleaned afterwards, testing their overall stain resistance
  • The Resistance to Dye Transfer Test, which rubs materials of different colors (i.e. those dreaded new blue jeans, long-term destroyer of white leather sofas around the world) against the leather used for car seats to see if any stains are left behind
  • The Mace Snagging Test, which spins seat fabrics on rotating rollers roughly 600 times while they’re repeatedly struck by a spikey iron ball to test how strong they are

In addition, a team of examiners smell various samples of materials used inside Ford vehicles and rank them to help the engineers achieve interiors that are free of disturbing odors.

The meticulous nature of these tests is a testament to Ford’s unwavering commitment to delivering quality vehicles that remain at their peak throughout the long cycle of their lives to customers and going the extra mile to ensure standards of comfort and durability are met.

Click on the links below to see these tests in action:

SNIFF: A Story about Car Smells –
SNAG: A Story about Mighty Materials –
SPLASH: A Story about Surprise Spills –

The Ford Motor Company: Media Center

Ford Gives Real-World Truck Customers Insider Access to All-New F-Series Super Duty Testing

  • “Five F-Series Super Duty customers will witness all-new F-Series Super Duty development, testing and capabilities before anyone else and share their stories through We Own Work video series
  • Customers chosen from industries that rely on heavy-duty pickup trucks, including forestry; manufacturing; heavy construction; electric, gas and sanitation; and oil and gas extraction
  • First We Own Work video debuts next month; the six-part series will demonstrate Super Duty’s tough, smart and capable attributes, including how weight savings from high-strength, military-grade, aluminum alloy are reinvested to make the truck stronger ”


“DEARBORN, Mich., Jan. 27, 2016 – No actors, no stunts. Five real-world heavy-duty truck customers have an all-access insider pass to see how the all-new Super Duty – the toughest, smartest, most capable Super Duty ever – lives up to its Built Ford Tough promise.

These truck customers will witness torture testing of the all-new F-Series Super Duty before anyone else in the six-part We Own Work video series. The first video – to be posted next month at – will introduce these truck customers and provide background on their businesses and how they use their fleet of Super Duty trucks.

“We’re taking these customers behind the scenes to witness what goes into development and testing of the new Super Duty,” said Craig Schmatz, Ford F-Series Super Duty chief engineer. “Every day these customers work hard and rely on our trucks. They know better than anyone what it takes to get the job done and how Super Duty can make that happen.”

Each participant represents an industry where workers trust F-Series Super Duty more than any other truck to get the job done, including forestry; manufacturing; heavy construction; electric, gas and sanitation; and oil and gas extraction.

  • 58 percent of electric, gas and sanitation workers use Super Duty trucks
  • 50 percent of forestry workers use Super Duty trucks
  • 50 percent of oil and gas extraction workers use Super Duty trucks
  • 48 percent of heavy construction workers use Super Duty trucks
  • 42 percent of manufacturing workers use Super Duty trucks

Each work experience brings unique insight into the capabilities of Super Duty.

Later episodes will explore how weight savings from high-strength steel and high-strength, military-grade, aluminum alloy are reinvested to create a Super Duty that can tow and haul more than ever with innovative new driver-assist technology developed specially for heavy-duty truck customers.

“There’s no better way to demonstrate the power and capability of Super Duty than through the hands and eyes of our toughest customers,” said Schmatz. “We’re letting them put Built Ford Tough to the test.”

Each video in the series will demonstrate key attributes of the Ford F-Series Super Duty.

Toughest, smartest, most capable Super Duty ever
The all-new F-Series Super Duty pickup is Ford’s toughest, smartest, most capable Super Duty ever.

Built on an all-new, high-strength steel frame, the truck has a segment-first, high-strength, military-grade, aluminum-alloy body with stronger axles, springs and suspension that work as hard as Super Duty customers.

Additionally class-exclusive new driver assistance features make Super Duty the smartest of the heavy-duty lineup, including all-new SYNC® 3 in-vehicle connectivity, Trailer Reverse Guidance and Adaptive Cruise Control. F-Series Super Duty tows and hauls more than ever with its capable and powerful Ford-engineered, Ford-built gasoline and diesel engines and transmissions – outperforming the outgoing truck’s 31,200 pounds of maximum towing capability and best-in-class 40,400-pound gross combined weight rating.

F-Series leads the pack
Ford F-Series has a long-standing reputation as a leader and innovator in the heavy-duty truck industry, proven by its popularity among customers. F-Series has been the top-selling truck in the United States for 39 consecutive years and the best-selling vehicle for 34 consecutive years.

Super Duty underpins Ford’s commitment to continuously provide advanced powertrains and innovative technologies that answer customer demands.”

The Ford Motor Company: Media Center

Ford Motor Company Joins Forces with Tom Joyner Foundation to Honor Unsung Heroes

  • “National Ford Freedom Unsung program kicks off its celebration of heroes in the African American community
  • Nominations for community heroes are due Feb. 14; grand prize winner receives a trip for two aboard the 2016 Fantastic Voyage presented by Ford
  • Contest is part of Fund’s commitment to Go Further in Our Community”

DEARBORN, Mich., Feb. 1, 2016 – “Ford Motor Company is taking its Ford Freedom Unsung program to a national level by collaborating for the first time with Tom Joyner Foundation. The Ford Freedom Unsung award honors the outstanding achievements of ordinary people performing extraordinary work in the African American community.

Prior to the program’s national kickoff, Ford Freedom Unsung celebrations have taken place over the past four years in Atlanta; Southern California; Anchorage, Alaska; Indianapolis; Kansas City, Missouri; and San Francisco Bay Area.

Individuals are invited to nominate their favorite living unsung hero in the African American community. Nominees must reside in the United States and be 21 years of age or older.

“Ford has a legacy of honoring African American achievement,” said Pamela Alexander, director, community development, Ford Motor Company Fund. “We are excited to launch this national contest and reward an unsung hero who uplifts our community.”

Judges will narrow the nominees to the top 10 finalists, then the public will have the opportunity to vote for the grand prize winner. Online voters will represent 25 percent of the vote for the winner. The winner will be announced no later than March 16, and will receive a trip for two aboard the 2016 Fantastic Voyage. Nominations are due no later than Feb. 14, and may be submitted to

Ford Motor Company is the presenting sponsor of the 2016 Fantastic Voyage. Ford also sponsors Historically Black Colleges and Universities Community Challenge in collaboration with Tom Joyner Foundation. The challenge has awarded $300,000 in scholarships and community grants to winning students and teams to implement community projects.

Ford Motor Company’s support of the African American community dates back to the early 20th century when the automaker was the largest employer of African Americans in the industry. Ford is building on that century-long support with other signature initiatives that include:

  • $1 million donation to Smithsonian National Museum of African American History
  • $1 million donation to National Civil Rights Museum
  • Millions of dollars in scholarships, programs and other educational initiatives coast to coast

Last month, Ford Fund launched a national program aimed at African American men, Men of Courage. The program was created to help improve the perception of African American men in society by providing a forum where a diverse group of men take action to provide social and financial capital for projects honoring black men. CMen of Courage calls on black men to share stories and solutions for building their communities.

Follow the online conversation using #FordFreedomUnsung, #BlackAmericaWeb and #TomJoynerFantasticVoyage.”

The Ford Motor Company: Media Center